'Campaign' is a concept of a period of time when marketing information / payloads can be delivered to users at any venue located anywhere in the world. Payloads can be activated on entry, on exit or at a specific time to all app users located within the geofenced venue. Multiple payloads can be applied in the same campaign and for the same venue.

The analytics for the campaigns are live and real-time, with metrics including delivered campaigns, opened campaigns, and survey results.